Act 1: Framing the Problem (Hero’s Journey) Begin by centering the user, outlining their challenges and unmet needs. Position them as the “hero” facing barriers—such as cumbersome processes or inefficiencies—that your design aims to solve. Create a vivid picture of their initial struggles to foster empathy.
Act 2: Navigating Design Challenges and Building Solutions (Contrast and Three-Act Structure) Detail the design process, highlighting obstacles like technical limitations. Use contrasts to illustrate the journey: present a "before" version showing user friction, then reveal the "after" state where your solution enhances ease and clarity. This tension emphasizes the rationale behind your design decisions.
Act 3: Mapping the Journey with Data-Driven Impact (Visual Journey Mapping and Validation) Present the final solution using journey maps or annotated wireframes to guide your audience through the user experience. Incorporate data demonstrating impact—such as engagement rates and task completion times—and conclude with quantifiable outcomes that affirm the design's value and effectiveness.
Technique 1: Data-Driven Validation
Why: Builds credibility by layering in numbers that prove your design’s impact.
How: Use metrics to punctuate each key moment—showing before-and-after stats to emphasize results.
Technique 2: Frame the Problem
Why: Connects with users by making them the “hero” in their own story, guided by your design.
How: Show the user’s problem, introduce your design as the guide, and finish with a clear, impactful outcome.
Technique 3: Three-Act Structure for Case Clarity
Why: Simple, powerful structure for showing process and results.
How: Set up the context and challenges, highlight design barriers, then close with the solution and impact.
Technique 4: Contrast for Engagement
Why: Makes the story pop by showing clear contrasts, like “before and after” improvements.
How: Use visuals or flows that show transformation, making your design’s value unmistakable.
Technique 5: Visual Journey Mapping
Why: Brings the user experience to life through visuals.
How: Include journey maps or wireframes to show how users interact with your design, highlighting where your solution shines.
